How to create or create a professional company profile on LinkedIn

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Marie-Ange Demory

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One of the most famous social networks today is LinkedIn, this excellent page where people create their profiles to look for jobs and vacancies has been very useful and more currently due to the pandemic situation we live in, but how is it done? If we are the ones who require employees and we need to create a profile for our company on this website.

What is LinkedIn?

This is not a conventional network where you can contact and talk to your friends, LinkedIn helps you find a job or apply for that that you like, interact with great entrepreneurs and even be aware of what your favorite companies and brands do every day; But, if you are the one who is interested in looking for workers for your company, you should create a profile for your brand that looks as professional and flashy as possible so that people apply for it.

By publishing a company on Linkedin it is possible to obtain many advantages, among which it is possible to obtain suppliers as well as customers who try to supply companies; For these reasons, in this guide you will find the instructions needed to showcase your business and some tips to make it interesting.

Create a company profile

The first step is to have an active Linkedin profile since from the active session itself it is possible to create the professional company profile since this person will be the administrator of the company profile ; In addition to this, in the profile of the person who manages the company, it must be added that he belongs or works in that company.

Once inside the platform, continue with the product button which is on the right side of the me button and the profile photo, then a window pops up showing the option to create the company profile called company page, there it shows a form asking for the ad name, currency and asking a hyperlink to a company web page or domain, however this must be associated with Linkedin so it must not be the main page of the company.

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One of the impediments to creating a company profile on this platform is that not everyone can carry out this process right away, to create it is You must have a series of requirements to access this benefit , mainly that of the professional profile of the person who will be in charge of the management of the company through this website has a certain type of prestige or reputation since the category of this must be between Intermediate or Stellar.

Continuing with the web admin, it is recommended that it has multiple administrators, so that when the main admin, the creator of the page, cannot be aware of it, it is other employees of the same company who can manage it, for this LinkedIn offers the ability to have multiple administrators of the same company profile.

Profile details and management

Finally within the specifications, the creator must add a description of no less than 250 characters in so that it can be published, as well as specifying what kind of company it is, if it is small (less than 200 employees) or if it is medium-large (more than 200 workers), product pages or banking institutions, as well as other simple information questions on the activity in question.

After creating the professional company profile, you can start spreading the company name and to enter your website you just have to log in to Linkedin as if it were a social network normally frequented.

After that, we proceed to correct the web page they are on entered your marketing details and where the domain of graphic design is very important because the better the product, the more attractive it will be to the public and the greater the views and requests. be generated for the company, the rest of the work is managing your company's social network, advertising, propaganda and trying to grab the attention of the public.

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