How to define the social goals and objectives of a company: know it here

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Catherine Le Nevez
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If you are planning to start a business, it is important to set goals and objectives in the company; for the benefit of you and your employees. Knowing these concepts is essential ; That's why we will explain how to define the social goals and objectives of a company?

How to define the social goals and objectives of a company: know it here

What are the social objectives and what are the objectives of a company?

The social objectives are i results that a group of people proposes ; be it in the economic, political or social part. As these goals benefit the people in the group, it becomes a common goal.



The social objectives they are closely related to the economic sector ; as we all seek growth, stability and economic security. And companies are an important factor; since their goals coincide in the same.

The goals of a company are the set of guidelines or steps, which are analyzed to achieve a result specific; in the short, medium or long term, using different types of plans and strategies.

If the main goals or goals of planning in a company are compatible with the social goals of its members, we will achieve a symbiosis that will benefit both parties. Result in a solid and productive company .

What is the difference between the social goals and the goals of a company?

Although both concepts are related ; The difference between social goals and a company's goals is that the former are the end result that a group of people want, and the latter are the actions the company takes to achieve them.



There are 3 types of business planning or goals : strategic, tactical and operational. But what is strategic, tactical and operational planning? To begin with, this classification is given based on the hierarchy within the company.

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The strategic objectives they are analyzed and proposed by the directors and general managers of the various functions. They are long-term objectives, which seek the economic growth of the company and its stability in the market.

The tactical objectives they are carried out by the managers of the various departments of the company, based on strategic objectives. They are medium-term objectives, in which the actions to be taken and their compliance are planned.

Operational objectives they are carried out by the heads of the corporate functions. They are short-term goals, which are performed by the workers; who generally seek to improve production, brand image or attract new customers.

Steps to define the goals and social objectives of a company

Now that we know these concepts well, we need to know how to define the goals and social objectives of our company. In case of goals, it is better classify them in monthly periods o annual , or within 5 to 10 years.

The important thing is to set specific goals , which will be achieved in a defined period of time. In all cases, you have to be persistent until you reach the goal; constantly monitor each step, to complete it on time.


If we have fallen behind in the process, we can revise the objective and, if necessary, change the strategy adopted. The important thing is not to lose the rhythm of work e persist until you see that the goal has come true .


The objectives of a company they must have some characteristics . First, be realistic (possible to respect), as well as being consistent (not contradict each other), measurable (the result must be calculable, for example, increase sales by 5%).

A company must define its general and auxiliary objectives . The general objectives correspond to the vision of the same and its long-term objectives; on the other hand, the auxiliaries are the support of the precedents and are concrete, because they are measured in specific quantity and time.


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Now you know what the social goals and objectives of the company are; you can understand the importance of strategic planning in companies, to ensure its success . We hope this information has improved your vision and that you share it with your friends.

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