If you are an entrepreneur, you have one SMEs or you intend to create a small business, it is always advisable to place it in Google to gain more traffic and thus get more sales and better results.
In fact, Google offers all those business owners the option to create a business account to further help them boost their business.
How to easily create a Google Business account for my free business
This tool, called Google Business, is designed to increase the presence and improve the SEO positioning of all companies, since those who connect their company to Google will be able to appear much more easily in said search engine.
Google Business condenses the most important information of the company such as the address where it is located, working hours, contact number and opinions of other users, so that the more you are found by Google, the more sales you will attract, the more you will rank and attract more locals.
For this, and given the importance of having a Google Business account in your company, we will explain to you in this article how to create one for your simple business and free and the advantages that this can bring.
How to register your company in Google my Business
The first thing you need to do to create your My Business account is to log into the official website of the tool and click on the Get started now option. It is essential to have a Gmail account in order to continue connecting your company.
once started you have to indicate the name of your company and to continue you must press forward. You will then need to fill out a form with your business details.
Once you finish the previous step, you need to accurately describe the type of business your company is based on in the section "activity category" , then add a phone number and website.
After that you will need to verify your account in order to appear on Google Maps and in Google searches. You'll need to wait until you receive an email with Google verification to finish filling in your company information.
Once you arrive, you can complete your company file adding relevant information such as the company's opening hours, the company logo, photos of the company's facilities, among other aspects that you deem relevant.
It should be noted that you can edit this file as many times as needed by clicking the pencil icon and editing the content, however, these changes may take a couple of days to appear , as any changes you make will be reviewed and approved beforehand. by Google.
Is it possible for Google to reject the changes? Yes. This usually happens when Google's content and safety policies are violated.
Benefits of creating a Google My Business account
Google business can be compared to a phone book, where your company is registered in a certain business sector.
For this reason, it is very beneficial to create an account in this style, as users usually search and query through their smartphones. Therefore, having a account My Business it means that users are much more likely to find your business.
It also helps your web ranking, so if you're looking to get yourself high on Google, it's a good idea to create a My Business account. By gaining rankings, Google will put you at the top when users search locally.
Other than that, if you create a account Google Maps you will have many more opportunities to establish yourself as a local leader, even before powerful and established brands.
Last but not least, Google my Business allows you to include other users who help you manage everything related to your company's content, being able to make reviews and even content for YouTube.
Hierarchy and roles in Google my business
Once your company is connected to My Business, you need to keep in mind that ai purposes of Google has roles, with only one owner, supervisors and managers. Roles range from managing access, removing users, changing information, and managing networks.
