The incorporation of video as an electronic medium for sharing facts, news, anecdotes and all kinds of things on social networks; It was a big hit and a major factor in its success. This happens because shared information is more attractive and easier for people to understand; compared to others that use only text or a static image. So many decide to share and promote videos on Facebook.
How to share and promote a video on Facebook for free
Video in marketing and its relationship with Facebook
Due to the great acceptance that video has worldwide, it is a very useful asset as a digital marketing strategy. And the use of videos can be very useful on Facebook to promote different types of products or services.
Now that we know the importance of video on social networks, we'll see how you can share and promote a video on Facebook so completely free, assuming that it has previously been uploaded to a page, the first thing to do is register and log into Facebook .
If you want to share a video for free to promote your Facebook page, click on the "Share" button with the bent arrow icon, located below the video, pressing will show 3 options; one of them is sharing in a group, another is doing the same thing on a page, and the last one is generic but shows more options than the others.
The option that interests us is "Share" and pressing it will open a window with a selection list where we will have various options at our disposal; we can choose "Share in a group" and then an empty field will appear with the title "Group", where we will write all the Facebook groups where the video will be published.
It's good to know that you can only share posts in groups and pages you are affiliated with , if you want to do it in a new one you must first send an affiliate request and wait for the administrator to accept your request so that you can promote your video on Facebook.
When you start writing the name of the group, the Facebook suggestion will automatically appear under the text field and once you have selected the group you can add a comment to your video which will appear in its description; You can do this up to a recommended maximum of 10 times .
When you select all groups you will be able to publish your video by clicking on the blue button with the words “Publish”, then you will see a message that it has been shared successfully; once shared, people will be able to reproduce it, give it a "Like", visit your page and you will be able to know who visits your profile; They can also share it and tag friends in the video.
To post your video on other social networks from Facebook, you just need to go to the top and press the button with the 3 dots (...) where the additional options menu appears and select where it says "See more options" then click the "Show on screen" button to bring up a screen with just the video.
At the top of the window is a gear icon, pressing it brings up two options and click where it says "See full post" ; A new tab opens in the browser with the video, with a URL at the top that corresponds exclusively to said material and through which it can be shared on other social networks.
We recommend that you do not share videos with more than 10 groups or pages so that they do not classify your messages as spam for sending unwanted material to users in bulk; For that reason, it's better select the most appropriate groups for the video based on its theme and also having at least 10.000 affiliates, so as to develop effective marketing.