What are the best social media management tools? - Free and simple

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Philippe Gloaguen

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Knowing the best tools for managing social networks is of the utmost importance if you have an activity through the Internet. Creating a business profile on Instagram is not enough.

Know the best platforms will allow your business to thrive, you will be able to advertise your products and therefore, many people will be able to know your service or what you sell.

But it is important to clarify that managing networks does not mean publishing what you want to sell, but rather having a series of strategies that allow you to expand your communication.

Through this section I will teach you the best tools for management of social networks that exist on the market.

Social media management

Before getting to know the best social media management tools, you should know what social media management is to sell more and better in RRSS.

This is a process that involves the creation, planning, analysis and interaction with content posted on social media platforms. So, for example, you can promote music or songs on the Internet with your social networks.

A social media manager can be employed by a brand, individual or business to reach new customers online or to improve and maintain their reputation.

Social media managers are experts in managing social media activities, from responding to customer feedback to developing strategies.

However, there are also social media management tools that give you control over your strategies.


The best applications for network management

In the following list I will show you the best tools for managing social networks, with a small review so that you can choose the one that best suits your needs.


It was probably the longest (since 2008). Hootsuite has all the various apps you need and some great content features.

For example, you can preserve the contents, you can also planning, organizing and the possibility of integrating with different types of social networks.


It is a simple platform to use but very complete and rich in features. It possesses most of the important features that social media management programs should have.

These include content planner, automatic posting with smart queues, social or social CRM inbox, RSS feed integration.

He also suggested content, keyword tracking, discovery of influencers, analytics reports, Canva integration, URL shorteners, among others.


This program is a social media dashboard that allows you to manage multiple social media platforms in one place.

You can configure your entire campaign in advance, customizing each post on the different platforms and choosing a time for their airing.

The day it's posted, you don't even have to be near a computer or mobile device. Buffer will do it for you.

When it comes time to involve one or more team members, the program becomes even more useful.

Grant access, manage the power you want each person to have, and revolutionize your social media presence as a team.

Google statistics

Less than a quarter of marketer can effectively tell how their social media efforts are going.


One of the most useful things you can do is set up Google Analytics to track the traffic coming to your site.

This will tell you how many visitors have clicked from Facebook, Twitter, YouTube and any other social media sites you are using.


Any seasoned social media manager has heard that there is a better time of day to post on social platforms.

But how can you expect to share the exact content (an image, a sentence, etc.) at the right time?

Later is the social media tool that saves time by scheduling your visual posts across multiple platforms.

You can schedule the entire week of your posts for Instagram, Facebook, Pinterest e Twitter it can be done in less than an hour.

second deck

TweetDeck is a computer application that allows users to manage Twitter accounts via a dashboard.

TweetDeck's user interface is fluid and consists of columns that can be customized for show all your mentions, hashtags, tweet scheduling, among others.

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