What are the long tail and how does SEO improve web ranking?

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Marie-Ange Demory

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The SEO tool is very useful for all companies and webmasters when they want to position their pages in the first places of search engines.

Many people believe that SEO is all about using keyword for positioning on the web, but this goes far beyond that. Basically you have to use h1, h2 to organize and outline the contents and many other strategies.

Crucial is also the fundamental piece of link building; however it is not something you can control. Despite everything, there are factors you can control, such as keywords and their Long Tail variants.

Long Tail should become your best strategy for attracting as much traffic as possible, since they are characterized by being very specific , so they're usually very useful for specific searches that work to target a particular audience to your site.

In the following article we will explain better what is Long Tail, how to use it and how it can improve a website's SEO ranking.

    What are keywords?

    We cannot talk about long tail keywords without first explaining what a keyword is. Keywords can be defined as that set of words that people often use to use a Google search.

    For this reason the science of keywords is that if you have a shoe site, when a user searches for shoes on Google, you are the first result, or at least you are among the first, that Google returns.

    However, the shoe keyword alone is overly broad and produces endless results. For this reason, if a user searches for shoes, it is difficult to be in the first places as you will compete with highly positioned companies such as Nike, Adidas, among others.

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    In this sense, the Long Tail comes into play, which enlarges the search, making it more specific so that users can find you.

    Long Tail keywords and how to use them

    Le keywords a long tail are characterized by being longer sentences and, therefore, more specific. The advantage of these is that they have a lot less competition and by attacking them, it is much easier for users to reach your website.

    Long Tail words are characterized by being a sentence of 3 or more words. To better understand how the Long Tail works, we can go back to the previous example.

    If our keyword is shoes, as we said before, the competition will be very high and the chances of them getting there will be very low.

    However, if we add the Long Tail "to play football" or "exercise in the gym in Madrid" to the keyword shoes, the searches will be reduced to those terms, discarding all the pages that do not have these terms and, therefore, increasing the chance for your website to appear.

    If you have a small business, use the long tail keywords it is the best strategy to beat potential major competitors in the market. For this reason, you need to learn how to use keywords to start increasing your web positioning and, therefore, your sales.

    How to get keywords that help me in SEO ranking?

    There are several options and tools to get a good long tail. However, the best option will be to be creative and write as keywords what you can offer to users and clearly identify your products or services.

    SEO tools like SEMrush

    It is a very useful tool which gives you some good ideas to use as a Long Tail. Simply enter the keyword you want to classify and the platform SEMrush will tell you some options with little competition.

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    Use the options that Google offers you

    While it may not seem like it, using the options that Google gives you is a great idea, as they are based on people's search criteria. So it's worth typing the keyword into the search engine and writing some Long Tail.

    Use of geolocation

    Geolocation tools are also useful because by allowing Google to know your location, it will be able to redirect adjacent users to your website.

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