What is Instagram Shopping and how does it work? The Buy-Sell feature of Instagram

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Catherine Le Nevez

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Everyone knows the social network Instagram, and now its innovation for companies "Instagram Shopping" opens up a great possibility. Since its creation, Instagram it has had a higher boom than other social networks and does not stop innovating . With a base of 800 million active users, it can be a big hit for businesses in the new trend of online commerce.

What is Instagram Shopping and how does it work? The Buy-Sell feature of Instagram

What is shopping on Instagram?

This is a tool that Instagram has designed for the exclusive use of businesses or online stores. In it you can upload photos with tags Shopping, very similar to regular Instagram tags , where you can add product information.

Instagram Shopping is a great update for businesses after 2016 with the launch of tools for this type of users on the net. This is thanks to the excellent results obtained in the test carried out in the United States.

Thanks to the effectiveness of this system, together with an adequate use of links on Instagram, it has been progressively implemented in countries such as England and Spain.

What's so cool about e-shops?

The first reason is that it allows you to adequately highlight the new products that are added to the catalog on Instagram. The second is that favors positioning on Google and therefore allows you to reach more users.

This positioning is a reality and it has been shown that 80% of users follow a trading account, cannot your company be next?

Among the innovations implemented, the same companies can insert an image to their liking and affix up to 5 labels on that same photo. Or if choose to use the "carousel" option, you can place 20 products for quick visibility.

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How does this new mode work?

If for some time you have been able to appreciate these labels that appear in the photo of your favorite store, surely you found them interesting, right? And that is it, it is one of the many ways to make money on Instagram today. Here you have some more detail on how it works.

For the shop

In order for Instagram Shopping to be available on your business or store account, you need to meet a few requirements, outlined below:

Have the account configured as a "Company Profile". Obviously this is the most essential and for this you must have the following requirements. Update the app to the latest version of Instagram, which includes this and other news.

Have a Fan Page account on Facebook and the catalog of your products integrated into it. Have at least 9 publications previously made on the social network. It works as a control measure to avoid ghost accounts. Having an official website where you sell physical products. Like the previous requirement, this guarantees the existence of a real shop.

With this completely satisfied, you should just install and properly configure the application. With this now, you just need to place your product image and select the respective label , where it will show name and price or any other information.

For the buyer

In the photos of the shop you can see an icon in the lower left part of the photo, when pressed you can see its information. If you are interested in the product and want to buy it, put your finger on this label and you will redirect to a more specific screen. In this way, Instagram Shopping makes it easier for you to interact with what you want to buy.

The screen in question will show pictures better , from different viewing angles and you'll get a blue button that says "Buy". When you click, it will take you to the official shop page, but within Instagram's internal browser.

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