What is the difference between "Business Strategy" and "Business Strategy"?

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Philippe Gloaguen

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Sometimes we wonder why they are there companies that last over time and others not? We know that competition in the market is very difficult, which is why it is important to know the difference between "business strategy" and "business strategy".

The answer is related to strategies these companies implement ; hence the importance of market research in marketing strategy, among other things. Well, you need knowledge and experience to be competitive, even with large companies; also be consistent with the goal you seek.

Hence, the strategies were a way to link the proposed objective and those specific actions that we will implement to achieve the required objective; this term has been taken up over time by the business area.

What is the definition of business strategy and what is its scope?

The business strategy it was purpose, goal or long-term scope of the company . It arises from decisions made by senior executives that may or may not positively affect the company.

Then answer what do i want and what benefit will i get? What are the key elements for a successful business strategy? Everything can be classified according to the area in which the operational business strategy, managerial strategy, marketing strategy or business strategy will be executed.

The perimeter, therefore, has to do with the vision that the company has proposed , in which market I will be able to compete better, the area or territory where it intends to intervene, the shape of each business unit and its objective; as well as its growth and the time required for its development, among others.

What is the definition of business strategy and its classes?

A business strategy was the plan or path that the senior staff of that company took in order to be able to compete in a specific and particular section , guiding resources, marketing, type of customers, among others; that is, how you will get that advantage in the market.

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We must take into account, set low prices relative to its competitors , as well as developing a business marketing strategy plan. Achieve a balance between the advertising part and the manufacturing of the product; The results will be reflected in the solid growth of the company. There are several types of business strategies:

  • Growth strategy: it has to do with competitiveness and refers to those actions to overcome the competition.
  • The diversification strategy: as the word says, it is differentiating, varying activities or expanding for any reason.
  • Maintenance strategy: this has been heavily criticized, because it is assumed that a company should not stagnate, indeed, it should always go up and not stay in the same position.
  • The reduction strategy: taking into account the economic, perhaps administrative and even legal circumstances, they are forced to reduce their participation in volume or size , to continue their survival.

This is the difference between business strategy and business strategy

The difference more the significance of each is evident . In the company, all aspects of a company are covered by a directive; while in the corporate strategy it focuses on a concrete and specific part directed by independent managers. Such as advertising on social networks.

The corporate ones are more durable and stable , are practically unchanged, since they define how to carry out their mission, while the corporate ones tend to change frequently to adapt to the market that presents itself to them; organization of the resources it has, distribution, among others.

Finally, we can conclude that both business strategy and business strategy, both must be present in any type of company, because they have a link or connection between both ; and consequently, for its future growth.

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