What is the importance of vision and mission in organizational strategic planning?

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Catherine Le Nevez
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Are you a businessman or businessman and you need knowledge about finances and economics, you've come to the right place to learn. Here we will tell you about the importance of vision and mission in organizational strategic planning of a company, let's get started.

What is the vision in the strategic planning of an organization?

It is the perspective of an organization or a company, where exposes its economic trajectory , where it is heading in the context of strategic planning. It also indicates that it is being realized or formed constructively, or what is the development of the company in a given period.



Create a vision in your company

Once we understand what the vision is in a company, it is important to know how to create and develop a vision in strategic planning, here are the steps.

  1. Start your historical factor: starts with an activity that allows you to take a look back at your story in relation to your start and starting point. Ask yourself questions that help you understand how much progress you have made.
  2. See your current environment: in this factor it is important that you ask yourself questions that help you review and understand the current situation of your company. For example, how is the company economically, what is the value proposition, do a SWOT analysis, among others.
  3. Project the future: in this factor you will put your imagination to work and you will try to project your company and its future in different and determined time periods.

Once the points mentioned above are put into practice, write them down in a document and strive to fulfill them responsibly.


Why is vision important in strategic planning?

Design or plan a project in an organization it is important if it wants to be successful in a world that is advancing very quickly economically. Having a clear vision and putting it into practice will enable a company to produce resources and capabilities that help exploit the opportunities that will arise in the future.


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A company's vision is the key to a meaningful outcome, as it helps create ambitious goals, which in turn generates financial probabilities. On the other hand, it is important have a clear vision and make strategic changes , as strengths and opportunities will be used to address threats and weaknesses.

What is the mission in strategic planning?

The mission is the affirmation of the commercial objective and the company criterion is a small descriptive sketch of why it exists? And it is an important factor, as the strategies applicable to each of the active plans are produced by the mission.

How is the mission composed in organizational strategic planning?

The mission is the central axis of a strategic approach, and is made up of three fundamental pieces that we will show you below.

  • Definition of the company towards the consumer and not only for production.
  • Central goals and objectives.
  • Principles on which the company is based.

Likewise, the mission has 4 steps required to determine the application from internal and external candidate groups . Internal ones include employees, executives, shareholders and executives while external ones are customers, competitors, suppliers, government among others.


  1. He categorically notes i interest groups and the most demanding ones .
  2. Identify interests and concerns for both internal and external aspects.
  3. Determine the induced strategic challenges .

Why is mission important in organizational strategic planning?

Next, we will show you why an effective mission is important in organizational strategic planning in a business or organization.



  • The mission defines the management of a company along with planning.
  • The dynamics or incentives together with the commitment of work groups or teams are thanks to the mission.
  • Precision, modernization, refinement and success they depend entirely on the mission.
  • The mission helps determine a marketing strategy to make the business or business thrive.
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As you can see, the mission is an agent of a company in his strategic organizational scheme , as well as contributing to its functioning. We concluded, we hope this article will be very useful to you.


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