Why have laws been established to regulate subliminal messages in advertising?

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Marie-Ange Demory

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Subliminal messages are elements that make up the various entities that surround human beings in their daily life, including those advertisements that wish to promote the purchase of a particular product.

This is due to the fact that the ideas that are conveyed through advertisements and advertisements bear the responsibility of deliver a message to the group viewing their content , to encourage a certain degree of interest in them or to take voluntary action.

Why have laws been established that govern subliminal messages in advertising?

Just as subliminal messages are common in advertising, they are also common across radio and television commercials and are even found within the famous novels, films and series you watch day in and day out.

This is why over time there has been no attempt to ban it, but to adjust the width of the messages transmitted to people, in order to continue marketing products without overwhelming the community of viewers.

What was the birth of subliminal messages?

Many years ago, when industries were becoming pioneering sources of economic income for many countries, there was one brand in particular whose sales had dropped dramatically.

For this reason, the entrepreneur has decided to promote the importance of the sales of his product through pleasant advertisements broadcast to the radio and television .

What none of these viewers knew was that this trader had designed his own propaganda loaded with subliminal messages , that encouraged the purchase of the product that he offered them from his shops.

For this reason, various studies have been carried out that analyze the ability of these particular messages to change the thinking of the human being , thus leading him to carry out a specific action, task or purchase.

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Reasons why subliminal messages have been regulated

As mentioned above, various trading systems have implemented the use of this product diffusion feature, in order to significantly improve sales.

However, in the late 1900s it was decided to regulate the transmission of this type of content , without the need to oppress it, so that organizations do not lose the benefits it provides.

But the main reason why this type of transmission is significantly controlled is due to the burden of influence it can generate in young people and adults, potentially dangerous as the content of subliminal messages and the incitement they provoke through their advertising.

A clear example of this are the tobacco and alcohol industry commercials previously broadcast on television, which have been banned in a significant number of nations, due to the constant incitement to the consumption and enjoyment of these types of drugs.

What kinds of laws are responsible for moderating the subliminal messages that are transmitted by communication networks?

From anywhere on the planet, the Federal Communications Commission has the task of evaluate the content and quality of the products that are advertised through the communication networks that exist today.

Since the effectiveness with which subliminal messages work in the subconscious of human beings has not currently been demonstrated, it is necessary to moderate their use, in order to avoid this type of provocation in the young population, such as children and adolescents.

A very common use is for those organizations that advertise related sweets, desserts or snacks, as they encourage the acquisition of this type of pastry, as the commercial is responsible for provoking the appetite of the viewer.

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That is why any company, company and organization that wants to implement a series of subliminal messages within the promotion of their product should know that this can be managed in a moderate way and in any case achieve the goal of the message , because when you cross the line or make the purpose very obvious it can lead to legal problems.

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